Inspiring with failure or feeding the trolls?

One of the hi-lights of last year was the official launch of Fuckup Inc, the social enterprise from which we operate under with three main business units: Fuckup Nights (the global movement), Fuckup Enterprise (private failure events for companies) and finally, Fuckup Media (content generation).

The thing I like the most about working at Fuckup Media, is knowing that the content we generate has the real potential of being a catalyst for interesting conversations online, and a powerful agent of change within society.

We like to describe our work as the meat of the company; we get the opportunity to document amazing failure stories from all over the world and decide on the channels we use to promote and share those stories across many formats.

In 2019, we had a particular piece of content with an above average performance, with lots of comments and reactions. “The financial failure of Ana & Bruno”, a talk where Roxana Alejo shared the tough times she had when she was forced to pause the production of a Mexican animated film, and fire her crew of artists and professionals.

At the time, the movie generated a lot of expectations within the Mexican animation industry, and when the failure story, shared first-hand by one of the production members was shared, we quickly got a lot of comments, and people discussing whether it was a financial fuckup, or just a lack of planning. Some even (in a not so nice way)  questioned the quality of the film and production crew.

Unfortunately, the comment section of almost every post or video is a strange world of contrasts and contradictions. A place where anyone can share their theories, explanations and positive vibes. But it’s also a place for trolls to spread hate, toxic comments and opinions.

Occasionally we get negative comments about our speakers, and that made me reflect on the value we can get from these interactions. What’s the main purpose of sharing these talks? Do they actually have a real, positive impact on someone?… Are we promoting curiosity and empathy? Or are we just feeding the trolls who love to see the world burn?

Personally, I think that our impactful content is not the content that generates most views, but the content that has a chance to touch upon sensitive subjects, to inspire, and to connect with our audience and provoke a reaction, whether it’s a comment cheering up a speaker, an email complaining, or messages that let us know that there’s people who are interested in collaborating and growing with us.

We’re aware that powerful storytelling resonates inside our community, and creates a healing effect, inspires others, and connects people. But the truth of the matter is that we want to have a better understanding of how we can make the most of those stories, and discover the ideal format for sharing. Side-note: did you know that we even have a Podcast in Spanish?

So that being said, I’d like to invite our entire community to participate on our social media channels, and to let us know which content you like the most, to propose new formats, and to start more active conversations on our social media channels. What’s your advice to make our content better?

Let’s talk:




We’ll be listening to each other this 2020!

Jesús Pérez Irigoyen

Jesús Pérez Irigoyen

Content creator

Motion graphics designer and animation artist focused in branding and storytelling. With special interest in education and cultural promotion I am always looking to collaborate on creative projects for film, television and new media.