I chose business over people and over myself.

Sheena Brady, Merchant Success Team Lead at Shopify and owner of Tease Tea, shares her failure story at Fuckup Nights Toronto.

About the Speaker

Sheena Brady
Sheena Brady

Founder at Tease Tea

A decade in hospitality leadership has led me to the world of tea & commerce where I currently lead a team focused on the strategic growth and success of merchants at Shopify Plus. As the Founder + CEO of Tease Tea, our team runs an ecommerce tea company dedicated to empowering people, one cup at a time. Previously opened 2 popups over two years for Tease Tea in NYC, and regularly teach the Tea Sommelier program in Ottawa.


Fuckup Nights is a global movement that helps people break free from the paradigms that limit their lives. Every month we organize events around the world where speakers share the stories behind their professional fuckups, using failure to encourage difficult, vulnerable, and meaningful conversations.

The stories of failed business, commercial relationships that ended sour, the products that had to be removed from the market. We tell everything without filters.