During 'El día de los inocentes', the Spanish version of April Fool's Day, we publicly announced we were changing our name because the word fuck was a struggle for our growth.

Even though some people started suggesting alternatives, and very few realized it was a joke, most users complained about us not having the guts to maintain our original name. They were disappointed and we were stoked to read all their negativity.

However, we're not kidding when we say it's hard to deal with this:

• Google, Facebook and Twitter won't let us advertise, which is almost mandatory for a movement this big.
  Our international brand's registration process has been a F#$*!ng headache.
• Many allies feel reluctant when it comes to supporting a cause that swears at first glance, others just don't take us seriously.
• In some Arabic countries our organizers could even face jail sentences because of promoting the F word.
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This aside, it´s obvious this name sticks in people's mind and it sort of allows us to do and say whatever we want in the way we want to. This works as a filter, and only people and brands that sympathize with our outspoken spirit decide to get involved with Fuckup Nights. The good news is there are thousands of those.

At the end of the day, everybody swears when things go upside down and you can't blame them for it.